AI Insights · Timothy · October 2022
Top 5 Virtual Fitness Programs on iOS in Europe Q3 2022
A look into the performance of the top 5 iOS virtual fitness apps in Europe during Q3 2022, with data on weekly downloads, revenue, and active users.
In the third quarter of 2022, the top five virtual fitness programs on the iOS platform in Europe demonstrated varied performance metrics, including weekly downloads, revenue, and active users. Below is a detailed overview of each app's performance based on data from Sensor Tower.
Sweatcoin Walking Step Counter exhibited a fluctuating trend in weekly downloads, peaking at approximately 114K in mid-July and again in mid-September. The app's weekly revenue ranged between $22K and $30K, with a notable peak of around $30K in the last week of September. Weekly active users showed a significant increase, reaching over 2.3M in early September before slightly declining towards the end of the month.
komoot - hike, bike & run saw a steady decline in weekly downloads from around 94K in early August to approximately 33K by the end of September. Revenue also decreased over the quarter, with the highest weekly revenue recorded at about $378K in early August, dropping to around $100K by the end of September. Active users peaked at over 1.2M in early August but later decreased to approximately 822K by the end of the quarter.
Strava: Run, Bike, Hike maintained relatively stable weekly download numbers, averaging around 50K to 58K throughout the quarter. Revenue for Strava saw significant peaks, reaching over $1.1M in mid-July and mid-August. The number of active users remained steady, fluctuating between 1.5M and 1.7M throughout Q3 2022.
WeWard - The Walking App had consistent weekly downloads, varying between 33K and 56K. Active users for WeWard showed a gradual increase, starting at approximately 3.1M in late June and peaking at over 3.3M in early September.
Mi Fitness (Xiaomi Wear Lite) had a steady performance in terms of weekly downloads, averaging around 35K to 43K. Active users for Mi Fitness also showed a consistent trend, increasing slightly from around 71K in late June to approximately 84K by the end of August, before slightly decreasing towards the end of September.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.
